Sur Nutrition, the science-first performance nutrition brand trusted by athletes nationwide, returns to The Running Event (TRE) 2025 as the official TRE Live Nutrition Sponsor, highlighting new science-driven products and activations designed for the running community.
Chicago, IL, United States, 3rd Dec 2025 – Sur Nutrition, a leader in plant-based performance products, joins The Running Event (TRE) 2025 as the official TRE Live Nutrition Sponsor. 
Sur showcases its refreshed AltRed capsules (Informed Sport Certified), a betalain performance supplement that offers improved oxygen utilization, recovery, circulation, and endurance, supported by more than 10 years of clinical research and trusted by competitive marathoners and triathlete.
Sur also features its Organic Meal Shake (TRE New Product Showcase 2024 winner), a meal shake for all, but loved by athletes and runners who want clean daily nourishment without compromising taste or ingredient integrity. Powered by NatureKnit, a clinically supported fiber blend made from upcycled apple, carrot, blueberry, cranberry, and spinach fibers, Sur Organic Meal Shake naturally delivers prebiotic, postbiotic, and microbiome-support benefits for digestive comfort and sustained energy.
“Our goal at Sur is to help athletes feel their best, perform at their best, and stay connected to the joy of movement,” said Sur General Manager Luke Karban. “The Running Event brings together the heart of the run-specialty community, and we’re proud to return with products that reflect our belief that clean, science-backed nutrition can make a meaningful difference in how runners train, race, and recover.”
Throughout the show, attendees can visit Booth #19085 to sample products, view live demonstrations, access retailer resources, and experience TRE-only activations. The Sur team is also present to answer questions and provide education on fueling, recovery, and nitric oxide support.
Sur goes live on the official TRE broadcast, streamed on FloTrack and hosted by The PR Project, on December 3rd at 10:45 AM to discuss the state of performance nutrition and the opportunity for run-specialty retailers to elevate their nutrition category with science-driven products that increase AOV, strengthen repeat purchase behavior, and meet runner demand for clean, trusted solutions.
Sur’s presence at TRE 2025 reflects its commitment to create clean, plant-powered products for people who move with purpose, train with intention, and expect more from what they put in their bodies.
About Sur Nutrition
Founded in 2017, Sur Nutrition creates plant-based performance supplements and nutrition essentials built for everyone, from endurance athletes to everyday movers. Sur products are designed to support sustained energy, recovery, joint comfort, and overall vitality through clean ingredients, science-driven formulation, and human-centered design. Every product reflects the company’s core values: integrity, sustainability, taste, and the belief that nutrition should help people live and move better. For more information, visit sur.co.
Media Contact
Organization: Sur Nutrition
Contact Person: Luke Karban
Website: https://sur.co/
Email: Send Email
Contact Number: +18008620438
Address:33 N. Dearborn
City: Chicago
State: IL
Country:United States
Release id:38279
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