Pocket Tonic, the effervescent solid tonic water brand by NET (South Korea), is driving the company’s global food-tech expansion with a new Hydration line, Halal certification, and overseas commercialization strategy.
South Korea, 11th May 2026 – NET, a South Korean food-tech company specializing in solid beverage technology, is accelerating its global expansion with its solid tonic water brand, Pocket Tonic, and a new Hydration line. Building on its product validation in Korea, growing overseas market interest, Halal certification obtained in Korea, and selection for the 2026 Global Startup Academy, NET is positioning itself as a food-tech company capable of introducing a new solid beverage category to international markets.
Pocket Tonic is an effervescent solid tonic water product that releases carbonation and aroma when dropped into water. With only water, consumers can instantly create a tonic-based beverage anywhere. Its refreshing citrus flavor and clean sweetness make it suitable for cocktails, highballs, non-alcoholic drinks, mocktails, and other beverage occasions. Each tube contains ten tablets and can produce up to approximately two liters of tonic-based beverages. Its sugar-free and low-calorie concept, portability, and storage efficiency differentiate it from conventional bottled tonic water.
NET sees Pocket Tonic not simply as a single product, but as the first example of its broader solid beverage platform. By converting beverage functions into a compact tablet format, the company aims to address the weight, volume, storage, and logistics limitations of liquid beverages while offering consumers a new way to prepare drinks whenever and wherever they need them.
The company is also preparing to expand its product portfolio with a new Hydration line. While Pocket Tonic is positioned for cocktails, highballs, mocktails, and premium mixer occasions, the Hydration line is being developed for everyday hydration needs. Through both product lines, NET aims to offer a premium beverage experience and a daily beverage experience at the same time, expanding the range of consumption occasions where solid beverages can be used.
This product strategy is designed to address both B2B and B2C opportunities. Pocket Tonic can be used by bars, restaurants, hotels, resorts, cafés, catering operators, and event venues as a signature drink ingredient or interactive menu item. The Hydration line, meanwhile, is expected to target broader consumer touchpoints such as online commerce, convenience channels, fitness, travel, outdoor activities, and lifestyle retail. Through this approach, NET aims to help solid beverages move beyond an alternative format and become a new beverage category in global markets.
NET has continued to validate its global market potential through overseas programs, exhibitions, tasting sessions, and buyer meetings in markets including Singapore, Thailand, and Vietnam. These activities have generated positive feedback on Pocket Tonic’s taste, convenience, portability, and solid beverage format. While earlier activities focused on consumer response and market validation, NET is now moving toward more concrete commercialization strategies, including distribution discussions, B2B partnerships, localized packaging, and market-specific product planning.
The solid format of Pocket Tonic and the Hydration line offers clear advantages for international markets. Compared with liquid beverages, solid beverage products can reduce weight and volume burdens, improving export, storage, and distribution efficiency. They are also easy to use in small retail spaces, hotels, resorts, bars, outdoor events, travel channels, and on-the-go consumption occasions. The process of dropping a tablet into water and watching the beverage form also creates a visual and interactive experience that helps the product stand out from conventional drinks.
NET’s selection for the 2026 Global Startup Academy marks an important milestone in its overseas commercialization strategy. Through the program, the company is refining its global market entry plans by considering country-specific consumer preferences, pricing structures, distribution channels, certification requirements, and localization needs. Rather than simply exporting products, NET aims to build a scalable international business model based on product adaptability, regulatory readiness, and long-term local partnerships.
As part of its preparation for global markets, NET has obtained Halal certification in Korea. This certification provides an important foundation for entering Muslim consumer markets and strengthens the company’s ability to respond to diverse overseas requirements. NET plans to continue reviewing country-specific certification recognition, local registration, labeling, import procedures, and other market entry requirements as it expands into new regions.
In Southeast Asia, NET is reviewing a two-track strategy that combines Pocket Tonic and the Hydration line in selected markets, including Indonesia. Pocket Tonic would target premium mixer, mocktail, and non-alcoholic beverage occasions, while the Hydration line would address daily hydration needs. This approach allows the company to respond to different consumption environments, from hospitality and beverage service channels to everyday consumer use.
NET is also strengthening its understanding of the U.S. market. The company plans to attend the Summer Fancy Food Show 2026 in New York to explore trends in the U.S. specialty food market, premium beverage category, mixer market, and buyer landscape. Through this market research, NET aims to assess how Pocket Tonic and the Hydration line can be positioned for U.S. consumers, distributors, retailers, and hospitality partners.
In the U.S. and other English-speaking markets, growing interest in home cocktails, non-alcoholic beverages, low-sugar and low-calorie drinks, portable food and beverage formats, and lifestyle-oriented wellness products may create opportunities for NET’s solid beverage platform. Pocket Tonic offers a compact and visually engaging alternative to bottled mixers, while the Hydration line can be positioned for travel, sports, outdoor activities, and daily hydration occasions.
NET plans to expand beyond Pocket Tonic and the Hydration line into a broader portfolio of solid beverage products, including café beverages, cocktail mixers, non-alcoholic drinks, and functional-concept beverages. In global markets, the company will focus on flavor localization, local-language packaging, certification readiness, and B2B recipe content in order to position itself not only as a product supplier, but also as a brand offering a new beverage experience.
“Pocket Tonic is not simply tonic water in a solid form. It represents a new way to enjoy beverages more lightly and conveniently,” said Yeseong Kim, CEO of NET. “In 2026, we aim to expand the global commercialization potential of solid beverages through Pocket Tonic and the new Hydration line.”
“With our selection for the Global Startup Academy and Halal certification as part of our foundation, we are preparing to respond to different market needs more systematically,” Kim added. “We will continue building global partnerships and market-specific strategies so that solid beverages can become a natural part of everyday consumption around the world.”
NET will continue expanding global touchpoints for Pocket Tonic and the Hydration line through international food and beverage events, accelerator programs, buyer meetings, and local partnerships. The company also plans to strengthen its online sales channels and brand content in Korea while pursuing global expansion and domestic brand awareness at the same time.
About NET
NET is a South Korean food-tech startup developing new beverage experiences through solid beverage technology. Its flagship product, Pocket Tonic, is an effervescent solid tonic water that releases carbonation and aroma when dropped into water. Starting with Pocket Tonic and the Hydration line, NET aims to expand its technology into café beverages, cocktail mixers, non-alcoholic drinks, and functional-concept solid beverage products.
Media Contact
Organization: NET (South Korea)
Contact Person: Yeseong Kim
Website: https://pockettonic.imweb.me
Email: Send Email
Country:South Korea
Release id:44835
Disclaimer: This press release is for informational purposes only. Product details related to Pocket Tonic, including ingredients, flavor, usage, serving suggestions, and performance, are based on company information and may change without notice. The product is intended for general beverage use and is not intended to diagnose, treat, cure, or prevent any medical condition.
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