This enhanced service delivers data that uncovers deep-seated customer motivations that B2B companies cannot otherwise access. Since all data sets are commissioned on-demand and tailor-fitted to specific needs, clients can gain a competitive edge against their rivals.
More information about LeadGenius is available at https://www.leadgenius.com/
LeadGenius uses a unique approach to data collation and interpretation that leverages artificial intelligence and human insight. AI is utilized to quickly collate publicly available data and enrich it with additional information from the internet. Data scientists, meanwhile, analyze the data sets to uncover insights in the B2B sphere.
The company highlights that data-driven decisions can provide a clear path to growth in today’s complex economy. Indeed, research from McKinsey shows that insight-led companies are 23 times more likely to acquire customers and six times more likely to retain existing clients.
However, data in the B2B sector is not as widely available or accessible, since most companies in this industry offer highly technical or niche services. Representatives say that LeadGenius’ custom marketing intelligence solution is the next best thing to conducting interviews or focus group discussions with B2B decision-makers.
By granting B2B companies access to in-depth and segmented data, LeadGenius allows salespeople to craft detailed and realistic buyer personas. These, in turn, can guide them in creating tailored messaging, product packages, and special offers that all lead to greater conversion rates.
According to LeadGenius, clients who used the data provider’s services have increased their total addressable market (TAM) by 42%, thus broadening their revenue sources.
A spokesperson says: “B2B sales and marketing has always been challenging, especially because teams often feel like they’re flying blind. With our custom data sets, your personnel can have a clear sense of who they’re talking to and what they want to hear. This results in more sales and a healthier bottom line for your enterprise.”
LeadGenius specializes in data enrichment, providing industry-specific insight that helps businesses thrive. Among its esteemed clients are PayPal, Salesforce, SAP, Weebly, and eBay.
Interested parties may visit https://www.leadgenius.com/ to learn more about the company and its services.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Emerald Journal journalist was involved in the writing and production of this article.