As a local business, it’s tempting to think it doesn’t need SEO yet since the business is locally focused, but don’t disregard SEO yet. Just like saving money for trade schools, no one can start too soon.
Local SEO spotlights local businesses with specific keywords so that local and broader audiences see them on major search engines. Even if in general SEO a business ends up on page 4, local SEO can put them on page 1 automatically.
To learn more about the critical importance of local SEO for business, read the information below.
The Purpose of SEO
Search Engine Optimization (SEO) is what it sounds like. The purpose is to get a website and business to rank high on Search Engine results, primarily Google’s, in order to have more “window shoppers,” become actual customers.
How Local SEO is Different
While typical SEO allows a business to rank higher in general, local SEO allows the business and website to rank higher in local searches based on keywords that imply there’s local intent, such as geographical location, phone numbers, and work hours. Many people may have even used local SEO as users searching for a coffee shop near them?
For a small business, say a mechanic, it isn’t as critical to generally rank high on google because the audience that Google or other search engines show the site to is much broader, to the point where it doesn’t help the business much. Not only that but every other mechanic in the world is competing for that #1 spot on Google.
Local SEO is much less competitive. When a site includes keywords like location and open times, or phrases such as “local mechanic services,” and “best winter boots in the Tahoe area,” Google is now much more likely to suggest the site to people in targeted geographical area, even if they’re just passing by.
Why Local SEO is Important for Small Businesses
According to Fat Joe SEO, 46% of all Google searches are concerned with local information such as events and businesses. To put that into perspective., Google receives 3.5 billion searches per day, 46% of which would be 1.6 billion searches! That’s a lot of potential for business!
Local SEO works because through keywords, you convince Google that their business has just what individuals nearby are looking for, prompting their computers to place it into their first page of results.
Local SEO is perfect for small businesses because they don’t yet need a wide audience that spans the nation. The people I hope to attract are the local people and those in nearby areas.
Local SEO helps businesses get a leg on the local competition by giving them more local exposure to everyone in the area. Nevertheless, never knock the general SEO because future customers really are everywhere and its important to make sure business is seen. It won’t be long before great conversion rates and quicker business growth!
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Emerald Journal journalist was involved in the writing and production of this article.