SEO has revolutionized the e-commerce industry in more ways than one. The digital business strategy has generated momentous web traffic and conversions for both small and large-scale businesses. However, the majority of business owners are yet to understand the concept and what it entails for their enterprise. To keep brands enlightened and on the road to success, we provide a detailed explanation of the fundamentals of SEO.
What is SEO?
SEO is an acronym that translates to Search Engine Optimization. It is a combination of methods and processes aimed at optimizing a website so it ranks high on the Search Engine Results Page (SERP). SEO is a functional tool that increases both website quantity and quality. It maximizes the visibility of an online brand, so it is easily found by its target audience via search engines like Bing and Google.
The concept might seem foreign and complex to new business owners, but it is a straightforward as it gets. In layman’s terms, it entails modifying a website to acceptable and attractive standards, so it appeals to search engines and features at the top of the SERP.
How it Works
One of the core components of SEO strategy is good-quality content. Good content is tailored to meet the requirements of SEO marketing. For starters, the content should be logically structured and concise. It should display relevant and easy-to-understand information that addresses and solves the pain points of your primary customers or clients.
Secondly, the content should be well-organized. The excellent organization makes for easy navigation, a quality that binds visitors to your website. And the more time visitors spend on your website, the higher your chances of being captured by search engines. Examples of content you can incorporate for an effective SEO strategy include:
— Blog posts
— Social media content
— How-to guides or tutorials
There is no SEO without keyword research! Keywords provide the foundation for visibility. Thus, it is imperative to incorporate keywords into SEO content. A keyword isn’t just any random word; it is a word that lends credence to your products or services. For instance, an SEO company in Malaysia may want to focus on target keywords like “best seo in Malaysia” and “seo malaysia“
While it is easy to insert keywords off the top of one’s head, it is an invitation to failure. Keywords that convert into sales and web traffic stem from meticulous research. First, it is essential to figure out the keywords that lend meaning to one’s line of business, e.g malaysia seo. Thanks to technology and innovation, there are many software applications and programs that aid keyword research. Some of this software not only conduct keyword research but also feature other SEO offerings that are critical to a business. A good example is Easyuisoftware.com.
which helps brands and businesses determine and use high-converting keywords.
A relevant SEO keyword also answers the questions people ask Google and other search engines. A rule of thumb when conducting keyword research is to research your business’s competitors. Take a look at their high-ranking blogs or content and run the highlighted pages through keyword software. Good software will highlight the difficulty or complexity level of targeted keywords and display their search volume. Select keywords with a higher search volume and considerable difficulty. In summary, keyword research involves:
— Determining the keywords to incorporate in SEO content
— Making a list of blog posts and pages to outrank
— Developing a content outline that includes relevant Keywords
On-page SEO refers to SEO methods that are best suited to a business’s online page or website. These methods typically give users significant control. This means they can be modified over time per SEO best practices. On-page SEO transcends SEO content and includes the more complex aspects of a site’s HTML. Here are some on-page SEO elements that work to improve a page’s ranking on search engine results:
Title Tag: Helps search engines understand what a company’s page is about or entails. Typically includes 70 characters and captures a relevant keyword and the business name.
Meta Description: This is more like an introductory content of what each page is about. Both search engines and visitors use this to gauge the relevance of a page. It should include a focus keyword and be concise yet detailed.
Sub-headings: Sub-headings improve a page’s readability and SEO. HI, H2, and H3 tags are commonly employed to communicate better with search engines and human visitors.
Internal Links: A content or page that contains internal links or hyperlinks to relevant content is favored by search engines. For instance, a blog post explaining the benefits and features of a specific product will rank higher when a link to the product is included.
Image Name and ALT tags: If there are images on a page or website, it is in the best interest of SEO to include a keyword in the image name Alt tag.
As the name implies, off-page SEO is elements that take place outside a business’s online page. Unlike on-page SEO, users don’t have as much control over these elements. However, they are great at improving a website’s SEO. One such example is backlinks. Search engines are more likely to rank pages with quality backlinks than those without one. Another off-page SEO element is social media likes and shares. A brand can maximize its SEO By garnering quality shares and likes from reliable influencers.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Emerald Journal journalist was involved in the writing and production of this article.