With more than 850,000 active podcasts today and nearly 48 million episodes published, it might be difficult for new shows to find their audience. Offering a lifeline to those that need it the most, Voices – the top voice marketplace in the world – publishes a new report on how to better market one’s podcast in 2022.
More details can be found at https://www.voices.com/blog/best-practices-for-marketing-your-podcast-in-2022
The new report clarifies the basic mistake that many podcasters do: Not planning ahead. Despite its simplicity in set-up, podcasting is a complex art that requires constantly thinking ahead. From having the right software to book schedules with guests to writing a bullet-proof script that will capture the target audience, creating a great podcast requires a lot of forethought.
This can be just as simple – or difficult – as choosing the right name for one’s podcast. Similar to any content creation, the title should reflect the goals and objectives of the product or service being marketed. It wouldn’t make sense, for example, to market a deeply masculine motorcycle podcast with something like “Dainty Grandmother’s” or “My Sister’s Bike.”
The title of the show should embody everything the podcast is about – whatever genre or subject it covers. Further, the title should be SEO-friendly. With a massive competition base, one should always remember to stand out from the competition with great SEO keywords, if not in the show’s title, then in the titles of the specific episodes.
It is also important that each podcast script is edited in such a way as to make great excepts. These 3-5 sentence excerpts offer a “sneak listen” into what the podcast is about. Done correctly, it encourages listeners to tune in. It is crucial that podcast scriptwriters take this into consideration when drafting their scripts.
Voices is the most trusted voice marketplace in the world. Its talent pool of voice professionals is considered the largest global marketplace for anything voice-related, whether voice-over or audio production.
The company serves clients from all around the world. Customers are encouraged to contact them through e-mail.
Interested parties can find more information by visiting https://www.voices.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Emerald Journal journalist was involved in the writing and production of this article.